Challenge

HHS required a partner to bring the Indigenous Health Plan to life in a manner that was culturally grounded, institutionally professional, and broadly accessible. The project involved:

●       Graphic design and branding work for a complex institutional document

●       A logo design that authentically represents Indigenous worldviews and values

●       PowerPoint presentation design for use in stakeholder and leadership settings

●       Culturally appropriate copywriting services that reflect Indigenous teachings while meeting institutional communication standards

●       Effective communication and collaboration with multiple stakeholders, including HHS’s Communications and Marketing teams, the Indigenous Strategic Advisor, and Diversity, Equity & Inclusion (DEI) leadership

●       Drawing inspiration from local First Nations teachings and stories to inform design elements

●       A logo inspired by the Seven Sacred Teachings and Elder Albert Marshall’s Two-Eyed Seeing theory, recognizing the value of both traditional Indigenous wisdom and Western science

●       Adherence to major accessibility guidelines so all deliverables are usable by diverse audiences

This combination of cultural complexity, stakeholder breadth, and technical/institutional requirements made it a complex institutional project.

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Solution

Swank Business Solutions worked closely with HHS through a collaborative and culturally informed process. Key aspects of our solution included:

●       Plan Design & Branding: Layout and overall visual identity of the Indigenous Health Plan that reflect local Indigenous teachings and design sensibilities, presented in a polished, accessible, and professional format.

●       Logo Design: Creation of a logo rooted in the Seven Sacred Teachings and Elder Albert Marshall’s Two-Eyed Seeing theory, visually symbolizing balance and inclusion of both Indigenous and Western knowledge systems.

●       Presentation Design: Development of a PowerPoint deck used to showcase the plan to leadership and stakeholders, designed for clarity, visual appeal, and cultural resonance.

●       Copywriting: Composition of plan text that is respectful, inclusive, clear, and culturally grounded, ensuring that Indigenous voices and perspectives are honored.

●       Stakeholder Collaboration: Continuous engagement with HHS’s Communications & Marketing team, the Indigenous Strategic Advisor, DEI leadership, and other relevant internal stakeholders to ensure work aligned with both institutional expectations and Indigenous values.

●       Accessibility Standards: Ensured designs, presentations, and content met major accessibility guidelines in layout, color contrast, typography, and structure, allowing broad access and usability.

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‍Results

The project delivered a final Indigenous Health Plan that met or exceeded all expectations:

●       A professional, polished document that clearly communicates HHS’s vision and commitments toward Indigenous health and reconciliation

●       A visual identity that is meaningful, symbolically rich, and culturally resonant, which strengthened stakeholder buy-in and pride

●       A presentation tool that enabled HHS leadership to share the plan confidently with internal and external audiences

●       Validated collaboration and positive feedback from all stakeholder groups, including Indigenous advisors, internal communications teams, and executive leadership

●       A product that supports HHS’s reconciliation goals, incorporating traditional teachings, respect for Indigenous ways of knowing, and institutional rigour and accessibility